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Verified Irish SERP & AI Overview Proof

How we ranked #1 in Dublin, Kildare & Google AI Overviews.

No anonymised charts or agency waffle. Below is the exact technical teardown of how we took JAM Floor Screeding (jamfloorscreeding.com) to #1 in the Dublin Local Pack, #1 in Naas/Kildare, and #1 in Google’s Gemini AI Overview with zero bought backlinks and zero ad spend — and how the same engine powers 20+ Irish trade partners across 90+ dedicated .ie properties.

Inspect Case Study #1 (JAM Floor Screeding) ↓ See 90+ .ie Network Proof Request Your Town Breakdown
Dublin Local Pack#1 Map Packfloor screeding dublin · 4.9 ★ (17) outranking 30-year incumbents
Naas & Kildare#1 Pack + #1 Orgfloor screeding naas · Dual #1 on Google Maps & /locations/naas
Google AI Overview#1 AI Citationliquid screed cost ireland · Primary cited table (€22–€38/m²)
Irish Trade Network90+ .ie SitesServing 20+ active Irish trade & clinical partners nationwide

Flagship Case Study #01 · jamfloorscreeding.com + floorscreeding.ie + liquidscreed.ie + screeding.ie

JAM Floor Screeding: From zero Google calls in October to #1 in Dublin, Naas & AI Search.

James Mulhall runs JAM Floor Screeding out of Portlaoise, Co. Laois (backed by his flagship site jamfloorscreeding.com and category properties floorscreeding.ie, liquidscreed.ie, and screeding.ie). Before our website architecture went live on 21 October 2026, he already ranked near his home yard in Laois — but was completely invisible in Dublin and Naas / Kildare, where the largest domestic and commercial liquid screed contracts sit. Within 9 days of deploying his 31-page static architecture on jamfloorscreeding.com, here is what happened on live, signed-out Irish Google results:

#1 Local Pack + #3 OrganicDublin SERP
floor screeding dublin
1. JAM Floor Screeding4.9 ★ (17) · #1
2. B&M Floor Screeding30+ yrs trading
3. Complete ScreedingEstablished incumbent

#1 in the Dublin Local Pack & #3 Organic

Holds the #1 Google Local Pack slot (4.9 ★ (17)) and #3 Organic position (`jamfloorscreeding.com/locations/dublin`) for "floor screeding dublin" — outranking 30+ year incumbents (B&M Floor Screeding, Complete Screeding, MKM, Beades) with zero bought backlinks and zero ad spend.

Verify live on Google.ie
#1 Map Pack + #1 OrganicNaas / Kildare SERP
floor screeding naas
Map #1: JAM Floor Screeding4.9 ★ (17) · #1
Map #2: Fast Floor ScreedIncumbent
Organic #1: /locations/naasjamfloorscreeding.com

#1 Organic & Local Pack in Naas / Kildare

Captures both the #1 Local Pack slot (above Fast Floor Screed) and the #1 organic result (jamfloorscreeding.com/locations/naas) for "floor screeding naas", giving JAM two separate clickable entries above the fold on every mobile and desktop search in Kildare.

Verify live on Google.ie
#1 AI Overview CitationGoogle Gemini AI
liquid screed cost ireland
✦ Google AI OverviewVerbatim Extract
Screed TypeDepthInstalled Rate
Anhydrite / Cementitious Liquid50mm€22–€38/m²
Sand & Cement (UFH)75mm€18–€28/m²
Source #1: JAM Floor Screeding (jamfloorscreeding.com)

#1 Cited Source in Google’s AI Overview

For the highest-intent commercial research query in the trade — "liquid screed cost ireland" — Google’s Gemini AI Overview extracts JAM’s exact pricing table (€22–€38/m² for anhydrite/cementitious liquid screed at 50mm depth) and cites JAM Floor Screeding as the primary authority.

Verify live on Google.ie
Before · September 2026 Audit

Why JAM was invisible in Dublin & Kildare

  • Wrong Primary GBP Category: Set to generic Construction company instead of the exact trade category (Flooring contractor).
  • Single 1-Page Brochure Website: Titled simply “JAM Floor Screeding” with no meta description and zero county names — not even Laois. His Facebook page outranked his own website for “floor screeding Laois”.
  • NAP & Entity Contradictions: Website claimed 20 years in business while his Google profile said 25; services listed on one were missing on the other; broken WhatsApp link and leftover template junk in the HTML.
  • Zero Pricing or Quote Capture: No euro rates per m², no depth calculator, no customer reviews embedded, and no working quote form.
After · 21 Oct Deploy → 29 Oct Results

What we shipped in two precision sprints

  • Sprint 1 (21 Sep — GBP Rebuild): Primary category switched to Flooring contractor; every service written out in customer search language (Floor Screed, Screed Floor, Concrete Screeding, Liquid Screed); service areas cleaned to exact counties covered.
  • Sprint 2 (21 Oct — 31-Page Static Site on Vercel): Replaced the 1-page site with 31 dedicated county, town, service, and cost-guide pages on his aged domain (jamfloorscreeding.com, 26 KB HTML, 0.2s TTFB, 0.5s mobile LCP).
  • Immediate Commercial Impact (29 Oct): Within 8 days of the site indexing via Search Console + IndexNow, JAM hit #1 in Dublin and Naas and calls/enquiries surged.
“Calls and enquiries are up across Dublin and Kildare — your work is top class and I want to pay you.”
James Mulhall · Owner, JAM Floor Screeding (29 Oct 2026, 8 days post-launch)

The Engineering Playbook

The 4 architectural levers that moved jamfloorscreeding.com to #1.

As our internal ranking playbook proved: “The Google profile gets you the towns near your yard. The website gets you Dublin, Naas, and Google AI Overviews.” Here are the four specific engineering components built into jamfloorscreeding.com that any Irish trade or clinic can verify live:

Lever 01 · County & Town URL Architecture

Exact-match county URLs with local project context & schema

Instead of one page claiming “We cover Leinster”, we built 31 static pages linked across 34 internal routes — one URL per county/town in the Google profile’s service area, and one URL per service.

Every location page uses an exact-match title (Floor Screeding Dublin | Liquid & Sand and Cement | JAM), a clean <h1> (Floor Screeding in Dublin), local subcontractor and site-access logistics (pump hose lengths, ready-mix batching plant radii, UFH manifold checks), and synchronized HomeAndConstructionBusiness + Service + BreadcrumbList JSON-LD.

/locations/dublin (#1 Pack / #3 Org) /locations/naas (#1 Pack / #1 Org) /locations/kildare /locations/laois /locations/meath /locations/wicklow
Lever 02 · Dwell-Time Engineering

Interactive m² Cost & Depth Calculator (3x dwell time)

When a builder, self-builder, or quantity surveyor lands on a trade site, they want to calculate their specific floor area and screed depth immediately. Hiding behind “Call for a quote” causes instant pogo-sticking back to Google.

We engineered an interactive m² Cost & Depth Calculator comparing 50mm liquid screed (anhydrite/cementitious flow screed over underfloor heating pipes) against 75mm traditional sand & cement screed. Visitors stay on the page 3x longer adjusting floor m² and UFH pipe depths — sending massive engagement signals to Google’s Navboost ranking system.

50mm Liquid Screed (UFH optimal) 75mm Sand & Cement Zero Pogo-Sticking
Lever 03 · AI Overview Extraction

Direct-answer HTML <table> pricing specs

Google’s Gemini AI Overview parser does not want 1,500 words of waffle before seeing a number. It looks for semantic <table> markup with explicit column headers, metric units (mm, m², W/mK), and euro ranges (€/m²).

By formatting JAM’s exact Irish supply-and-pump rates (€22–€38/m² for liquid screed at 50mm depth), foot-traffic times (24–48 hours), and drying rates (1mm/day up to 40mm) in a clean HTML table right beneath a concise answer paragraph, Google extracts the table verbatim for "liquid screed cost ireland".

€22–€38/m² Liquid Screed 24–48hr Walk-On Time FAQPage JSON-LD Synced
Lever 04 · GBP + Review Velocity Alignment

Category precision & job-plus-county review wording

We aligned JAM’s Google Business Profile 1:1 with the website: Primary Category set to Flooring contractor, custom services named after the exact search terms (Floor Screed, Liquid Screed, Concrete Screeding), and sameAs social links verified.

Crucially, after every pour, James sends a single plain-English WhatsApp review link prompting the client to mention the job and town (e.g. “liquid screed in Naas”, “floor screeding in Dublin”). Those keywords trigger Google Maps justification snippets right inside the 3-Pack.

4.9 ★ (17) Verified Reviews 0.2s TTFB / 0.5s Mobile LCP 26 KB Static HTML

Live Component Preview · As Deployed on jamfloorscreeding.com

Interactive m² Cost & Depth Calculator (50mm Liquid Screed vs 75mm Sand & Cement)

Test the exact interactive specification tool that keeps Irish builders and self-builders on JAM’s pages 3x longer and feeds Google’s AI Overview pricing data:

50mm Anhydrite / Cementitious Liquid Screed · ~6.0 m³ Volume €2,640 – €4,560

Installed guide rate: €22–€38/m² at 50mm over UFH pipes · Walkable in 24–48 hrs · Thermal conductivity up to 2.2 W/mK.

Network Case Study #02 · 90+ Dedicated .ie Properties

One brutalist lead engine across 20+ Irish trade & clinic partners.

JAM Floor Screeding is not an isolated fluke. The exact same RankHigher architecture — static sub-second HTML, transparent Irish euro price tables, interactive calculators, SEAI grant/regulation breakdowns, and county-level landing pages — operates across 90+ dedicated .ie trade and clinical properties and 20+ active Irish business owners:

Vertical 01 · Energy & Retrofits

Home Upgrades & 2026 SEAI Grants

Irish homeowners search by grant value, BER uplift, and net cost after SEAI deduction. Our pages calculate exact 2026 SEAI grant eligibility by house type (detached, semi-d, mid-terrace, apartment) before capturing the survey lead:

  • External Wall & Cavity Insulation (housewrap.ie, cavitywallinsulation.ie, midlandinsulation.ie) €3,500–€8,000 SEAI Grants Multi-county SEAI grant calculators & county landing pages covering Laois, Offaly, Westmeath, Longford & nationwide with U-value targets (0.18 W/m²K).
  • Solar PV & Safe Electric EV Home Chargers (evchargerinstallation.ie, carchargerinstallation.ie, evhomecharger.ie) Up to €1,800 Solar PV + €300 SEAI EV Grant Generating organic Google traffic and form starts across Dublin, Meath, and Kerry with kWp sizing & Zappi/Ohme charger calculators.
  • Replacement Windows & Doors Up to €4,000 New 2026 SEAI Grant Triple-glazed uPVC, aluclad, and composite door cost matrices built around the new 2026 SEAI window/door grant thresholds.
  • Air-to-Water Heat Pumps & RGI Heating (boilerservicedublin.ie, boilerreplacementdublin.ie, combiboilerinstallation.ie, plumberswords.ie) Up to €12,500 Heat Pump Grant · Daily Dublin & Cork RGI Leads Generating daily RGI boiler service, replacement, and combi conversion leads in Dublin (Malahide/Swords/North Dublin) and Cork.
Vertical 02 · High-Ticket Trades

Specialist Construction & Property

For €3,500 to €45,000 specialist construction jobs, generic agency sites fail because they lack technical specifications. Our dedicated category killers qualify exact dimensions, materials, and timelines upfront:

  • Driveway Gates (drivewaygates.ie) Interactive AI Visualiser + Instant Cost Calculator Captures exact pillar-to-pillar opening widths, composite vs wrought-iron vs hardwood infills, sliding vs swing automation, and GSM intercom specs.
  • Kitchen Renovations (kitchenrenovation.ie, kitchenredesign.ie, kitchenrenovationdublin.ie) AI Visualiser Studio + Live Full-Fitout Inquiries Generates complete rip-out, plumbing/electrical first-fix, quartz worktop, and bespoke cabinetry inquiries across Dublin, Kildare & nationwide.
  • Floor Screeding & Polished Concrete (jamfloorscreeding.com, floorscreeding.ie, liquidscreed.ie, screeding.ie) Liquid Screed · Power-Floated Slabs Pump-truck access checks, UFH depth calculators, and laser-levelled commercial/domestic floor specifications.
  • Plumbing, Structural & Exterior Cleaning (plumbersligo.ie, powerwashinglimerick.ie, roofcleaninglimerick.ie, softwashroofcleaning.ie) County-Wide Town Pages · Underpinning & GRP/EPDM Flat Roofing Full local town architecture (including 10 Co. Sligo towns on plumbersligo.ie for SOS Property Services Sligo with CSO Census 2022 heating data & 50+ 5★ reviews, plus Limerick/Cork roof & exterior cleaning engines).
Vertical 03 · Private Healthcare

High-Ticket Private Clinics

Irish private patients researching €1,500 to €18,000 procedures compare treatment stages, Med 2 tax relief (20% back), PRSI entitlements, and recovery timelines before booking a consultation:

  • Dental Implants & Full-Arch Restorations Single Implant to All-on-4 + Med 2 Calculator Transparent per-implant and arch pricing in euros, CBCT scan workflows, bone grafting FAQs, and 20% Revenue Med 2 tax relief calculators.
  • Orthodontics & Clear Aligners Invisalign · Ceramic & Fixed Braces Tiered aligner complexity tables (Mild, Moderate, Comprehensive), monthly payment plan calculators, and adult vs teen guides.
  • Laser Eye Surgery & Lens Replacement LASIK · LASEK · RLE Cost & Suitability Prescription range checkers, per-eye pricing transparency, and Tax Relief (Med 1) documentation.
  • Private Diagnostics & Specialist Clinics Direct-Access Scans · Minor Procedures Wait-time comparisons, GP referral rules, Vhi/Laya/Irish Life health insurance coverage tables, and rapid booking forms.

More Verified #1 Google Maps Wins Across Ireland

Tap any card below to verify our partners sitting #1 on Google.ie right now:

#1 Dublin · 7 Reviews vs 223 JSD Heating & Plumbing

Ranked 1st for "boiler service malahide", "boiler repair malahide", and "gas boiler service malahide" with 7 reviews — beating competitors on 90, 161, and 223.

Search live on Google ↗ #1 Cork · 93 Reviews vs 252 Pro Wash Ltd. Roof Cleaning

Ranked 1st on Google for "roof cleaning cork" after full Google Business Profile category and service overhaul, outranking a competitor with 252 reviews.

Search live on Google ↗ #1 Sligo · 10 Town Pages Emergency Plumbing Sligo

Ranked 1st for "emergency plumber sligo" (74 reviews beating 93) after deploying 10 dedicated service-area town pages.

Search live on Google ↗ #1 Louth · Profile + Pages Skyline Gutters & Roof Repairs

Ranked 1st on Google for "roofer dundalk" after rebuilding GBP categories, services, and local landing pages.

Search live on Google ↗

The 2026 Irish Ranking Standard

What makes a page rank #1 in Ireland in 2026: Brochure Sites vs Brutalist Lead Engines.

Most Irish web design and SEO agencies still build slow WordPress brochure sites with stock photos and zero prices. Here is why Google’s 2026 Local Pack, Organic RankBrain/Navboost, and Gemini AI Overviews demote brochure sites and reward our brutalist lead engines:

Ranking & Conversion Factor Traditional Irish Agency Brochure Site RankHigher Brutalist Lead Engine
1. Speed & Mobile LCP Bloated WordPress theme + 25 plugins; 3.5 MB page weight; 3.8s–6.2s mobile LCP; fails Core Web Vitals on 4G site vans. Zero-bloat static HTML on Vercel Edge; ~26 KB document size; 0.2s TTFB & ~0.5s mobile LCP; instant rendering on any phone.
2. Pricing Transparency & AI Overviews Zero euro figures anywhere; vague “Call us for a competitive quote” copy; completely ignored by Google AI Overviews and ChatGPT. Explicit Irish euro (€) pricing tables by m², kW, or treatment tier + SEAI grant/Med 2 deductions; extracted verbatim as the #1 AI Overview source.
3. Interactive Tools & Dwell Time Static wall of generic text; visitors bounce back to Google within 8–12 seconds to look for an actual price. Custom interactive calculators & spec configurators (m² screed depth, SEAI grant calculators, gate width builders) driving 3x longer dwell time.
4. County & Town Coverage Single homepage with a footer line saying “Serving Dublin, Kildare, Meath & Leinster” — ranks nowhere outside the owner’s Eircode. Dedicated exact-match county & town URLs (/locations/dublin, /locations/naas) with unique county H1s, local job logistics, and LocalBusiness + Service JSON-LD.
5. Lead Qualification & Capture Buried “Contact Us” form asking for Name, Email, Subject, Message — attracts tyre-kickers and spam. Multi-step specification & WhatsApp-first capture recording exact job type, m²/scope, town/Eircode, and timeline before the phone rings.

Case Study FAQ

Questions about our Irish results & architecture.

How did JAM Floor Screeding rank #1 in the Dublin Local Pack from a Portlaoise base?

First, we rebuilt his Google Business Profile on 21 September with the exact primary trade category (Flooring contractor) and named every service in customer search words (Floor Screed, Liquid Screed, Sand and Cement Screed). Second, on 21 October we replaced his old 1-page website with a 31-page static architecture on jamfloorscreeding.com featuring exact-match county URLs (/locations/dublin, /locations/naas, /locations/kildare), an interactive m² Cost & Depth Calculator, structured euro pricing tables, and HomeAndConstructionBusiness + Service JSON-LD schema.

How did jamfloorscreeding.com become the #1 cited source in Google’s AI Overview for “liquid screed cost ireland”?

Google’s Gemini AI Overview parser extracts clean, direct-answer HTML tables and concise definitions. By publishing an explicit euro pricing table (€22–€38/m² for anhydrite and cementitious liquid screed at 50mm depth vs 75mm sand & cement) paired with FAQPage schema and sub-0.5s mobile LCP, Google’s AI Overview cites JAM Floor Screeding verbatim as the primary Irish source.

Were any backlinks bought or Google Ads run to achieve JAM Floor Screeding’s rankings?

Zero bought backlinks and zero Google Ads spend were used for JAM Floor Screeding. The rankings in Dublin (#1 Local Pack and #3 Organic), Naas/Kildare (#1 Local Pack and #1 Organic), and Google AI Overviews were achieved purely through GBP category alignment, 31 static county and service pages, internal linking across 34 local routes, and transparent pricing tables.

What industries and Irish trades does the RankHigher architecture work for?

Our brutalist lead-engine architecture operates across 90+ dedicated .ie properties and 20+ active Irish business partners spanning SEAI Home Upgrades (External Wall Insulation, Solar PV, Replacement Windows & Doors, Heat Pumps), Specialist Construction (Driveway Gates at drivewaygates.ie, Kitchen Renovations at kitchenrenovation.ie and kitchenrenovationdublin.ie, Floor Screeding, Underpinning, Flat Roofing), and High-Ticket Private Clinics (Dental Implants, Orthodontics, Laser Eye Surgery, Private Diagnostics).

Free Town-by-Town Breakdown

Want this architecture working for your business?

Tell me your business name, the high-margin work you want more of, and the towns or counties you cover. I will run the exact same signed-out baseline check we ran for JAM Floor Screeding and send your plain-English breakdown on WhatsApp.

  • Your live Google Maps & organic rank in every town you drive to
  • The 3 diagnostic checks (Primary Category, Town Pages, Profile-to-Site alignment)
  • Who sits #1 to #3 above you and the exact gaps on their profiles
  • Zero contract lock-in — see the full plan before you ever pay a cent

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